January is traditionally the time of the year that the Brits start planning and reserving their place in the sun for the summer and this year Croatia is in their headlights. The popular British publication, The Daily Mail, has published an article entitled “We reveal where Britons should head this summer for a bargain,” and Croatia finished in second position, right behind Spain.
“Spain, Croatia and the Canary Islands feature highly in the destinations that Britons are expected to jet off to this year,” states the article and adds that all-inclusive holidays are becoming increasing popular with a 28 percent rise in the number of internet searches.
The UK is one of the most important markets for Croatia, in fact Brits have been the most numerous tourists in Dubrovnik for the past decade. The flight connections between UK cities and Croatia has been improving for years and many now offer a daily, or twice daily, service to the major tourist destinations. British Airways has recently announced an expansion into the Croatian market, and this summer season will fly to the Croatian capital 11 times a week.
A survey of the most popular internet searches by the Brits from the 18th of November to the 23rd of December by TravelSupermarket revealed that Croatia, and indeed all-inclusive holidays, were popular. Speaking to the Daily Mail, Emma Coulthurst, from Travelsupermarket, said that “Holidays are important to Britons but keeping within a budget is really important to them. Volatile euro exchange rates over the last few years have also been drawing people to all-inclusive.”
One of the many beaches around Brela
And the newspapers recommendation for Brits was central Dalmatia, or more precisely Brela, near to Split. “Visitors can wander around Saint Domnius Cathedral, Diocletian's Palace and Klis Fortress. Between its idyllic islands and charming medieval towns, this pretty chunk of Croatian coastline has plenty to keep you busy,” commented the Daily Mail article.