Iceland's budget airline PLAY is making headlines with its unconventional strategy, offering seasonal flights between Reykjavik and Split this summer and targeting Canadian passengers for the unique journey. Despite a whopping ten-hour transfer time in both directions, PLAY encourages travellers to embrace the long layover by incorporating a free stopover in Iceland. The airline, known for its affordability mission, operates flights to Hamilton (also known as Toronto Hamilton Airport), located about 64 kilometres southwest of Toronto.

PLAY's CEO, Birgir Jonsson, expressed enthusiasm for Split, hailing it as a dream destination with picturesque landscapes and a vibrant culture, reports EX-YU Aviation. Confident in their competitive edge, Jonsson stated, "Everywhere we go, we give the competition a run for their money. We want to make travel more affordable, and I am sure our Split services will be well received by Canadians who can also visit our beautiful country of Iceland at the same time."

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This unconventional move mirrors previous attempts by Canada's Air Transat, which scheduled seasonal weekly flights between Toronto and Split in 2019, only to cancel the service six months before its launch citing "commercial reasons." PLAY's bold offer aims to captivate adventurous travellers willing to embark on an extraordinary journey connecting two stunning destinations.