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Croatia – Winter Wonderland campaign launched by Croatian Tourist Board

Written by  Nov 29, 2021

The Croatian National Tourist Board has launched a new promotional winter campaign "Croatia - Winter Wonderland", which will be implemented until January 10 in key emitting markets, such as Germany, Slovenia, Austria, Poland, the Czech Republic, Slovakia, Hungary, Italy, the Netherlands, France, Great Britain, Belgium, Sweden and Norway. The activities will be carried out on the social networks Facebook, Instagram, Twitter, TikTok and Pinterest using the tags #CroatiaWinterWonderland and #MagicalCroatia. The main goal of the campaign is to maintain the visibility of Croatia by highlighting the winter beauties of Croatian destinations, but also certain tourist products such as gastronomy, culture, natural beauty and wellness.

"The promotional campaigns we conducted this year have positioned our country as a quality, safe and well-prepared destination. That we were very successful in this was confirmed by the European Travel Commission (ETC), which pointed out that the Croatian Tourist Board during the autumn campaigns was the most active European tourist organization on the portal and social networks Visit Europe and as such a great example to tourist organizations in other countries. By the end of this year, we expect the realization of certain tourist traffic, Croatian destinations have prepared an interesting Advent offer that we will highlight as part of this winter campaign," said the director of the Croatian Tourist Board, Kristjan Stanicic, adding that the campaign will include traditional recipes, customs and traditions.

As part of this campaign, the #MagicalCroatia label will be adapted to certain destinations that will be included in promotional activities, so destinations and fans are invited to use tags such as #MagicalZagreb, #MagicalOpatija, #MagicalSplit, etc. Also, part of the campaign is and a prize game that will be held in individual markets, and within which the best photos of winter beauties of Croatian destinations and localities will be awarded, as well as the best answers of fans on social networks to prize questions.

In order to achieve the best possible results, as part of the campaign, if epidemiological conditions in the country and in emitting markets allow, a trip is planned for foreign influencers who will visit the winter wonderland on the island of Rab, explore Plitvice Lakes National Park in white, enjoy the Christmas spirit of Zagreb and Dubrovnik, etc.


The Voice of Dubrovnik


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