Dubrovnik has found a new travel market in these challenging times for tourism, Ukraine. As the UK took Croatia of their safe corridor list, the US market dried up completely and neighbouring countries slowly but surely tightened their Covid-19 travel restrictions, so Croatia moved to promote its tourist offer in other countries.
Polish number plates can be seen frequently on the roads of Dubrovnik as they enjoy the sights and indeed climate of Dubrovnik almost on their own. And Ukrainians seem to have discovered, or maybe rediscovered Dubrovnik this summer. Even though, according to the Ukrainian Embassy in the Republic of Croatia, Ukrainian tourists arriving at Croatian borders have to have a negative Covid-19 test (not older than 48 hours) this clearly hasn’t stopped travellers landing at Dubrovnik Airport.
In August this year 1,578 Ukrainian guests stay in Dubrovnik which is 58 percent more than August 2019. In fact, since the beginning of the year Ukrainian tourists are the eighth most numerous in Dubrovnik and in comparison to 2019 the number of arrivals is 90 percent.
And the pearl of the Adriatic could soon welcome even more guests from Ukraine as the editor-in-chief and a journalist of a popular Ukrainian travel magazine Iana Slabinska and Maryna Nikolenko are currently in the city. In a press trip organised by the Croatian National Tourist Board for Russia and Ukraine based in Moscow, the Croatian National Tourist Board, the Dubrovnik-Neretva County Tourist Board and the Dubrovnik Tourist Board, the journalists of Ukrainian Travel Gazette will stay in the city until the 26th of September. And during their stay will have the opportunity to follow this year’s Good Food Festival.
The director of the Dubrovnik Tourist Board, Ana Hrnić, welcomed the journalists to Dubrovnik and stated that Dubrovnik is an extremely safe destination with a favourable epidemiological situation.
Dubrovnik is connected by direct flights with Kiev airline Windrose and also by a number of charter flights.
The director of the Croatian National Tourist Board in Russia, which also covers Ukraine, Rajko Ruzicka said that despite the coronavirus pandemic and the overall reduction in tourist traffic this year, investments in promoting Croatia as a top tourist destination on the Ukrainian market have paid off.
"Charter flights from Kiev to Pula, Split and Dubrovnik, which operated this summer, have significantly increased the number of arrivals of Ukrainian tourists to Croatia. A certain number of Ukrainian tourists came to Croatia by road this year," Ruzicka concluded.