The British have fallen in love with Zupa! Figures just in from the Zupa Tourist Board show that the number of British tourists in the Zupa region this year is an amazing 46 percent more than last year. In the first seven months of 2015 a grand total of 60,443 tourists visited Zupa, a borough adjoining Dubrovnik, which is an 8 percent increase over the same period from last year. The majority of these guests came from the UK, 7,383 in total.

One of the reasons for this jump in interest from the UK market is undoubtedly the opening of the Sheraton Hotel last year. A brand name that is recognised on the UK market has acted as a magnet for UK guests. After British tourists came guests from Croatia, France, Germany, Bosnia and Herzegovina and South Korea.

Of course with the opening of the Dubrovnik Sheraton Riviera comes the news that the largest increase in the number of overnight stays this year is in the hotel and resort sector, an impressive increase of 21 percent. Guests choosing to stay in private accommodation is at the same level as last year whilst visitors plumping for camp sites has dropped massively, an 80 percent decrease compared to 2015.