Dubrovnik has a new fountain! Actually, it has a replica of Onofrio's fountain made by 2,500 empty Coca-Cola bottles. After making Coca-Cola bottles with the image of Dubrovnik on them, this project connects Dubrovnik and Coca-Cola even more. The idea is that citizens and tourists colour the bottles and make the fountain creative and artistic.
The Mayor of Dubrovnik, Andro Vlahusic said that Dubrovnik is currently in the process of 'hyper branding'.
- If you think about a drink, you think about Coca-Cola, if you think about a hero, you think about Robin Hood, if you think about an airline, you think about Turkish airlines, if you think about a football club, you think about Real Madrid – said the mayor, alluding that Dubrovnik has it all. He thanked Coca-Cola for recognizing the value of Dubrovnik.
Jaksa Maganic, the sales manager for this region, Coca - Cola HBC Croatia, said that this is the new idea that should connect Dubrovnik and Coca-Cola even more.
- We've decided to connect with cultural heritage and that is Onofrio's fountain – said Maganić and added that the fountain, like Coca-Cola means – summer refreshment.
Everybody can colour the bottles in the Lazareti complex from 10 am to 2 pm from the 20th of July to the 15th of August and the 10 best bottles will be rewarded. One of those then will even get the honour to be printed on Coca-Cola bottles in 2017.
Gaella Gottwald, associate of the City of Dubrovnik and a freelance artist will be in charge for the artistic section of this promotion and she said that this project really suits the vision of Lazareti.
- Who knows where your bottle will end up! – concluded Gottwald before revealing the replica of Onofrio's fountain made from coke bottles.