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Could American tourist outnumber Brits in Dubrovnik this year - double digit growth expected

By  Jan 27, 2020

One of the most important travel fairs in the world has just finished, The New York Times Travel Show, and all of the indicators show that 2020 could be a record breaking year for incoming American tourists to Croatia. The New York Times Travel Show was held from the 24th to the 26th of January and over 35,000 visitors attended the exhibition which saw stands from 175 countries.

Croatia had representation from the tourist boards of Zagreb, the Dubrovnik-Neretva County, the Zadar county, Split county and the Lika-Senj county and there was huge interest for holidaying in Croatia. All of the signs from the market, which is traditionally a great compass as to the travel trends for the upcoming year, showed that Croatia is high on the list of US travellers.

In 2019 American tourists were the second most numerous in Dubrovnik, right behind British guests, and with American Airlines planning a daily service to Dubrovnik this summer they could well overtake the Brits as the most numerous visitors.

"This year's appearance at the New York Times Travel Show reaffirmed Croatia's popularity as a leading growing destination for Americans and announced another successful year with double-digit growth in arrivals and overnight stays from the United States. Croatia is truly one of the most sought-after tourist destinations, supported by market research and booking announcements by major travel associations such as USTOA, Virtuoso, Signature Travel Network and Travel Leaders Group, as well as numerous articles in leading US media such as The New York Times, Los Angeles Times, National Geographic, Financial Times, Conde Nast Traveller, Travel + Leisure, USA Today," commented the Director of the New York Representative Office of the Croatia Tourist Board, Ina Rodin.