The Look of The Year – cultural-fashion and artistic manifestation will take place at the terrace of Museum of Modern Art Dubrovnik (MOMAD) on Saturday, June 15th, starting at 9 pm.
As part of the fashion event, featuring women's and men's models, designers like Marko Mitanovski, whose creations Lady Gaga wears, will also participate. In the art program, the famous Dubrovnik musician Ines Trickovic will perform, as well as ballerinas from the Dubrovnik Art School and musicians from the Dubrovnik Symphony Orchestra (violin and guitar).
The Look of The Year Fashion Award is a direct line between those who create fashion and art and those who promote them, as well as those who call it their profession.
Cindy Crawford, Vanessa Incontrada, Nina Moric, Ines Sastra, Natasha Stefanenko, Gisele Bundchen, Linda Evangelista have started their career thanks to this cultural fashion event.
The Look of the Year was founded in 1983, as an international competition that dictates the standards of style, beauty and personality of future top models in the world every year.
Selection of finalists of the Look of the Year begins with casting around the world, where about 350 thousand girls aged 16 to 22 are struggling to participate in this project. It all culminates with the selection of 50 candidates taking part in the international finals. For each edition of this manifestation, it offers contracts that will be divided among the top three classified by the current agencies. 80 percent of the finalists, thanks to this great cultural and fashion event, has become a professional model within two years after the end of the event.
This cultural fashion event also requires such locations to present the fashion as art and to highlight all those who contribute in the best possible way to the creation of cultural and fashion creativity. MOMAD (more precisely the terrace of the Museum of Moderna Art Dubrovnik) is an ideal location for this kind of event as it can approach the public in the best artistic and aesthetic sense.
Dubrovnik has always been the most attractive tourist destination and the most beautiful scenery for creating significant cultural events, and this story perfectly fits The Look of the Year. The project received great support from the City of Dubrovnik, the Dubrovnik Tourist Board and the Dubrovnik Summer Festival.