Dubrovnik is currently being represented in South Korea at one of the leading tourism fairs in the country, the Hana Tour. From the 9th to the 12th of June Dubrovnik will be present at the Hana Tour Fair with the Dubrovnik Tourist Board showcasing the best tourist attractions of the city.
The Dubrovnik Tourist Board, along with the tourist board of the Dubrovnik County, has teamed up with other Croatian tourist boards for this important travel exhibition.
This is the tenth year that the Hana Tour fair has been held in Seoul and more visitors than ever before are expected to attend the exhibition. This is the largest and most important travel fair in South Korea and this year over 1,100 exhibitors from 150 countries are present, with more than 120,000 visitors expected to pass through the fair over the four days.
South Korea is one of the booming markets for the Dubrovnik tourism industry. The interest really began a few years ago when two popular South Korean television serials were filmed in Croatia and featured Dubrovnik. Since the beginning of this year until the end of May Dubrovnik has been visited by 15,350 South Korean tourists.