“Stationary guests spend 170 euros a day, more than any other destination in Croatia. Consumption in categories is different, so for example, guests in private accommodation spend 114 euros per day. Whilst cruise passengers on average spend 59 euros per day," commented Zrinka Marusic from the Institute of Tourism at the presentation of the first TOMAS research in the area of Dubrovnik.
As part of the fourth session of the Dubrovnik Tourist Board Assembly at the Hilton Imperial Hotel, along with the report for the tourist year 2018, the results of the research "TOMAS Dubrovnik 2018" were presented.
In 2018, Dubrovnik achieved record results - an increase of 8 percent was recorded, compared to the previous year, or a million and 272 thousand arrivals. There was also a 5 percent increase in the number of overnight stays.
"In 2019, we expect much better capacity in the pre and post seasons. In the first month of this year we had a 30 percent increase in arrivals and overnight stays," said Romana Vlašić, the director of the Dubrovnik Tourist Board.
Most of the guests in 2018 came from the United Kingdom, followed by tourists from the United States. German tourists realized 22 percent of arrivals, but there was a drop in the number of overnight stays.
Guests have concerns about overcrowding - Photo Shutterstock
According to the research by TOMAS most guests find Dubrovnik via online article, however newspaper articles are also an important the source of information. "The average age of stationary guests is 42, but hotel guests are a little older,” commented Marusic.
The results show that guests are generally extremely pleased with the level of accommodation, service and quality of food, but there are elements that should be changed, such as entertainment, sports and shopping opportunities, crowds and traffic in the city.
The results of the research will be used to direct and improve the promotional activities, to enhance the quality of the offer in certain segments, and to design and market new marketing activities, according to the Dubrovnik Tourist Board.