The promotion of Dubrovnik in the second largest city of Ireland and the prestigious River Lee Hotel on Thursday, March 14th, was organized by the Croatian Tourist Board representative office in London, the Dubrovnik Tourist Board, the Irish national airline Aer Lingus and Cork Airport. The event was attended by more than 80 tourist agents.
On the occasion of the launch of the new direct line Aer Lingus on the Cork-Dubrovnik route twice a week, which will start on May 4th, representatives of the Aer Lingus and Cork Airways, Jenny Rafter and Brian Gallagher, highlighted that they have great expectations when it comes to filling the new airline.
-This event has proven to be an excellent example of exchange of experiences and ideas of tourism and industry of Croatia and Ireland. We have exceptionally high expectations regarding the availability of direct flights and are awaiting their launch in May with great impatience. Huge response from agents is an additional confirmation of how much Dubrovnik is an exciting destination in Ireland and we expect that interest will be reflected throughout Croatia – Brian Gallagher commented.
Jenny Rafter explained that they expected about 40 agents and media and the number was doubled, which is a proof of the incredible appetite of the Irish tourism market for Dubrovnik.
-Ireland is ready for something new and different, and Dubrovnik meets all the conditions to become the main favorite of Irish tourists – Rafter concluded.
Ivana Shiell, PR and Marketing Consultant of the Croatian Tourist Board Representative Office of Great Britain also emphasized the success of the event.
-Interactive-educational event confirmed that Dubrovnik as a destination goes hand in hand with trends dominated by cultural-entertaining contents and authentic eno-gastro experiences. If we add to the fact that the Irish economy is on the uphill path, and Irish tourists are steadfast and big consumers looking for new and inspirational destinations, Dubrovnik has the potential to become this year's hit destination on the Irish market.
Sandra Milovcevic, Head of Communications Department of the Dubrovnik Tourist Board, held a presentation and revealed to the attending agents the comprehensive potential of the destination from rich historical and cultural heritage to tourist capacities and numerous events throughout the year. Presentation and promotional videos of Dubrovnik Tourist Board stimulated and educated the participants in new ways of presenting Dubrovnik to future clients, while agents with dynamic interaction further confirmed the perception of Dubrovnik as one of the most desirable destinations for the Irish.
The record-breaking visit of the presentation is a proof of exceptional interest from the Irish market, which justified the excellent forecast of Aer Lingus by choosing just Dubrovnik as one of the new direct air routes this year. The Irish tourism market has significant potential and is ranked in Dubrovnik in the 12th place when it comes to the number of tourist arrivals. In 2018 Dubrovnik was visited by 22,374 Irish tourists ( five percent more than in 2017), and 97,840 overnight stays were realized, also five percent more than in 2017. The statistics point to the extraordinary prospect of the Irish market.
After the presentation, a prize draw was held in which two Aer Lingus return flights connecting Cork and Dubrovnik and two overnight stays at the Valamar Lacroma Dubrovnik Hotel were won by Travel Agent agency representative Paul Sexton.
In addition to getting acquainted with Dubrovnik as a destination, a successful evening had the aim of convincing agents in the quality and authenticity of eno-gastronomic offerings along with the Dubrovnik specialties of Croatian chef and Croatian wines with the sounds of the klapa (vocal group) song.