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Romana Vlasic developing the Indian market Romana Vlasic developing the Indian market

Dubrovnik looking to attract Indian businesses

Written by  Apr 13, 2016

ECM (European Cities Marketing) and TMF Dialogue Marketing India organized an Experiential planner road show in the three Indian cities of Delhi, Mumbai and Chennai on April 6th-8th, 2016. During the 'road show' presentations and business workshops were organized for travel agents, organizers of congress events, special events and incentive programs as well as for representatives of large corporations.

Romana Vlašić, director of Dubrovnik Tourist Board and Zlatan Muftić, director of the Zagreb Congress centre of Zagreb Tourist Board participated in this event. ''This was the very first time we presented our city in the Indian market focusing on MICE segment, the workshops were very successful and there was a lot of interest in all three cities,” commented Vlasic.

She added that “We held many meetings with almost hundred agents in Delhi and Mumbai. And Chennai as a new destination and a centre of the movie industry completely met our expectations. Indian organizers of congress and incentive programs, weddings and special events showed great interest in Dubrovnik which recently has become famous for its role in “Fan.”

According to Vlasic Indian tourists are very demanding; they expect a high level of accommodation and service. “A very important element of a destinations offer is definitely Indian food, actually they insist on it but for now there are only two Indian restaurants in Croatia, in Zagreb and Dubrovnik. But with the expansion of the Indian market we hope that offer of Indian cuisine in Croatia will also expand'', concluded Romana Vlašić.

By the end of this month the Zagreb Congress centre in cooperation with the Dubrovnik Congress centre will organize a study trip for several of the largest Indian agents who will then have the opportunity to learn more about Dubrovnik, both as a destination and a possible congress centre.

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The Voice of Dubrovnik


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