Every journalist knows it – mention Dubrovnik in the title and you’ll get instant clicks. Mention it in the negative context – you’ll get even more. 

The latest Telegraph article named ‘’Why now’s the time to discover Croatia’s uncrowded alternative to Dubrovnik’’ brings, as it says, an alternative to visiting our city – Istria. However, we wouldn’t call it an uncrowded alternative, simply one more lovely choice of destination when visiting Croatia. 

-As Dubrovnik succumbs to more and more visitors, Istria - the peninsula on the Italian border, in the far north of Croatia - is starting to look like a more and more appealing option, especially during the summer months – states the Telegraph, saying that the landscape is very different to the wild, remote and mountainous southern coastline of Dalmatia and that Istria feels neat and cultivated in comparison.

Dubrovnik is only mentioned in the first sentence and when compared to Rovinj, but has somehow made it to the title. Maybe because writing ''Discover Istria'' wouldn't be as interesting to the readers, but who knows. The rest of the article is detailed and informative and if you want to visit Istria, you can read it here.

It seems that mentioning Dubrovnik in negative context is a trend this year, since in January CNN placed it in the 12 destinations travelers might want to avoid in 2018.

-With UNESCO threatening to take away its World Heritage status due to extreme overcrowding, Dubrovnik has decided to take drastic measures in order to cut tourist numbers. The city is capping the number of people who can scale its 15th century ramparts at 4,000 a day -- 10,388 did so in one day alone bay in August 2016, many drawn by the city's starring role in "Game of Thrones'' – wrote CNN then. They also added he plan of the Dubrovnik Mayor to cut the number of cruise ships, with some more advices if you still want to visit Dubrovnik.

There is a saying – 'there's no such thing as bad publicity’ and we guess it’s good that Dubrovnik is talked about, even if it’s not in a positive context. However, we are pretty sure that there are better ways of promoting other destinations than saying – it’s better than crowded Dubrovnik.