Thanks to the filming of the HBO series "Game Throne" the Dubrovnik-Neretva County was visited by an additional 244,415 tourists who spent 126 million Euros from 2012 to 2015, according to the research work by the Zagreb Institute of Economics.

In a research paper entitled "The Effects of the Film Industry on Tourism: The Game of the Throne and Dubrovnik" the researchers Marina Tkalec, Ivan Žilić and Vedran Recher evaluated the effects of filming the "Game Throne" series on the tourist results in the Dubrovnik-Neretva County. The paper concludes that the recording of this series in Dubrovnik had very positive effects on the tourist results.

An average of 60,000 extra tourists a year visited the city through the period of 2012 to 2015 and in total an extra 1.5 million overnight stays were achieved by Game of Thrones fans.

One of the most popular series in the world, "Game of Thrones” started filming in Dubrovnik in 2011. Dubrovnik was chosen as the location for King's Landing, the fictional capital of the seven kingdoms that frequently appears in the series. The rich and exceptionally preserved Dubrovnik cultural and architectural heritage is ideally suited to the medieval context of the series, which is why snapshots of Dubrovnik city walls, the Lovrijenac Fortress and Lokrum often appear in the series.

And according to this latest research these images of Dubrovnik have not only raised the global recognition of Dubrovnik but have also brought an extra 126 million Euro of revenue to Dubrovnik.