The Dubrovnik-Neretva County tourist board is currently presenting the tourism attractions of the region at one of the most important travel exhibitions in the world. The Destination Holiday and Travel Show in London opened yesterday, the 4th of February, and will continue until the 7th of February. This is the UK's biggest and longest-running travel show and has hundreds of leading and independent tour operators as well as over 70 tourist boards from across the globe.

This is the County tourist board sixth appearance at this travel exhibition and this year they are sharing a stand with the County tourist boards of Split, Sibenik, Zadar and Lika. The Destination Holiday and Travel Show attracted around 37,000 visitors last year and this year there will be over 300 exhibitors from all over the world at the fair in the Olympia Centre.

The British market has long been the most important one for the Dubrovnik region. The most numerous tourists in Dubrovnik last year, in terms of nationality, were from Great Britain. In 2015 around 14 percent of all of the tourists who visited the Dubrovnik-Neretva County were British. Of course the number of flights to and from Dubrovnik and the UK is the main reason for the growth in British tourists. British Airways even operates flights through most of the winter months to Dubrovnik.