Dubrovnik Mayor Mato Franković presented the city as a model of sustainable tourism at the 116th session of the OECD Tourism Committee in Paris. Addressing representatives from 38 member states, Franković highlighted Dubrovnik’s transformation over the past eight years—from a city struggling with overtourism to an internationally recognised example of sustainable urban and tourism management.

He credited the city’s success to the “Respect the City” initiative, which combines responsible management of space, traffic, and cultural heritage with digital tools such as the Dubrovnik Pass, Bus Web Shop, and Dubrovnik Visitor platform. Other key measures include traffic restrictions around the Old City, Park & Ride systems, investments in green mobility, restoration of cultural landmarks, and the introduction of electric buses.

"Sustainable tourism is the tourism of the future,” Franković said, stressing that it requires clear regulation, political will, and consistency over time. “It is not a single project, but a way of managing a city—respecting citizens, heritage, and the environment.”

Following his presentation, Franković met with OECD Deputy Secretary-General Nadim Ahmad, who praised Dubrovnik’s achievements as a source of inspiration for other global destinations. The mayor has also been invited to speak later this month at the Smart Cities and Sustainable Solutions Conference, where he will present Dubrovnik’s use of digital tools and innovations in sustainable urban development.

The OECD Tourism Committee plays a key role in shaping global guidelines for sustainable and inclusive tourism, and Dubrovnik’s invitation confirms its standing as a European leader in this field.

@graddubrovnik OECD, važna međunarodna institucija prepoznao je Dubrovnik kao primjer dobre prakse u odgovornom upravljanju destinacijom održivog turizma. ????✨ Na poziv OECD-a, gradonačelnik @Mato Frankovic sudjelovao je na 116. sjednici Odbora za turizam u Parizu, gdje je pred predstavnicima 38 zemalja članica održao izlaganje o održivom turizmu, predstavljajući iskustvo Dubrovnika i rezultate postignute kroz stratešku inicijativu „Respect the City“. ???? #OECD #parisOECD #graddubrovnik #fyp ♬ original sound - Grad Dubrovnik