The strawberry season has kicked off in Croatia’s Neretva Valley, with hundreds of tons expected to be harvested over the next month across about 40 hectares, reports HRT

Despite a two-week delay caused by bad weather and strong winds, the first strawberries have reached the market, selling at around €3.50 per kilo.

Farmers are focusing on adapting various strawberry varieties to the local climate, now cultivating them annually instead of biannually due to hotter summers. Demand for fresh, local strawberries is strong, with producers confident they can outshine imported alternatives thanks to their quality and freshness.

Over the coming weeks, these strawberries will be sold directly from fields to supermarkets, markets, and city streets—with farmers hoping for plenty of sunshine to ensure a successful season.