The Dubrovnik-Neretva County Tourist Board is participating in the 33rd edition of the prestigious Holiday World & Region World fair, taking place in Prague from March 14 to 16, 2025, at the PVA EXPO PRAGUE exhibition center.
This renowned international fair brings together key stakeholders from the tourism sector and offers an excellent opportunity to promote the region on the Czech market.
At the shared stand of the Croatian National Tourist Board, spanning 64 square meters, the Dubrovnik-Neretva County Tourist Board will be joined by the tourist boards of Split-Dalmatia, Šibenik-Knin, Zadar, and Lika-Senj counties, as well as the Valamar hotel group.
Holiday World & Region World is one of Central Europe’s most important tourism fairs, featuring over 300 exhibitors from around 20 countries. Organizers anticipate more than 30,000 visitors, including tourism professionals, journalists, bloggers, and travel enthusiasts.
The first day of the fair is reserved for industry professionals, while the remaining two days are open to the public, allowing direct engagement with potential travelers and travel enthusiasts.
Alongside this event, the 15th edition of the For Bikes cycling fair and the Around the World travel festival will also take place, further increasing visitor numbers and interest in travel offerings.
The Czech market has long played a significant role in the tourism industry of the Dubrovnik-Neretva County. In 2024, the region welcomed 30,711 Czech visitors, who generated 229,906 overnight stays. Although this marks a 12% decline compared to the previous year, participation in this fair presents an opportunity to strengthen the region’s visibility and attract more Czech tourists to southern Croatia.
By participating in Holiday World & Region World 2025, the Dubrovnik-Neretva County Tourist Board continues its active promotion of the region on the Czech market, highlighting its rich cultural heritage, natural beauty, gastronomic offerings, and authentic experiences that attract visitors from around the world.
