The Dubrovnik-Neretva County Tourist Board is participating for the second time in the prestigious international fair BMT – Borsa Mediterranea del Turismo in Naples, which will take place from March 13 to 15, 2025.

This highly significant business event is one of the leading platforms for meetings between professionals in the tourism industry, providing an excellent opportunity to promote the destination in the Italian market.

The Dubrovnik-Neretva County Tourist Board will be a co-exhibitor at the Croatian National Tourist Board stand, which spans 100 m². Alongside our county, other co-exhibitors at the stand include the Split-Dalmatia County Tourist Board, the Zagreb Tourist Board, Jadrolinija, Amatori, and the Krka and Brijuni national parks.

BMT is an exclusively business-oriented event, and its 28th edition will bring together more than 400 exhibitors and 140 buyers, with around 6,000 accredited travel agencies and 200 accredited journalists in attendance. Throughout the fair, numerous B2B meetings and panel discussions will be held, where information on current tourism trends and expectations for the 2025 season will be exchanged.

Interest from Italian tourists in the Dubrovnik-Neretva County has been continuously growing. In 2024, our county welcomed 58,221 visitors from Italy, who generated 200,682 overnight stays, marking a 29% increase in arrivals and a 30% rise in overnight stays compared to the previous year. These positive indicators confirm the importance of the Italian market and further highlight the need for a stronger presence and promotion at events like this.

By participating in BMT – Naples, the Dubrovnik-Neretva County Tourist Board continues to systematically promote the region as a desirable destination for Italian guests, emphasizing its rich cultural and natural heritage, exceptional gastronomic offerings, and diverse opportunities for active tourism.