The Dubrovnik Tourist Board has announced the launch of a marketing campaign in London, the most important outbound market for Dubrovnik. As part of strategic promotional activities in international markets, Dubrovnik will be showcased in the London Underground from February 10 to 23, 2025, at some of the busiest stations.

As one of the world’s most renowned destinations, Dubrovnik has taken center stage in the British capital with its unique charm. A creative and humorous campaign under the slogan "This train terminates at your dream destination. All change to Dubrovnik." will feature stunning photographs and decorate 33 key stations of the London Underground. Among them are some of the most visited stations, such as Piccadilly Circus, Oxford Circus, Tottenham Court Road, Covent Garden, Leicester Square, and Westminster.

With more than 4.8 million passengers daily, the London Tube provides a unique opportunity to showcase Dubrovnik to a broad and diverse audience from the UK and around the world. The campaign, running from February 10 to 23, invites travelers to choose Dubrovnik as their next holiday destination.

"In 2024, Dubrovnik welcomed 199,634 British tourists, who generated 888,018 overnight stays, making the UK our most important outbound market. Continuous investment in promotion, including this London campaign, further strengthens Dubrovnik's position among British travelers and establishes it as an unmissable holiday destination. Dubrovnik is a dream destination, and now, symbolically, a stop on the journey of London’s commuters," said Miroslav Drašković, Director of the Dubrovnik Tourist Board.