The Dubrovnik Tourist Board proudly announces the launch of an exclusive marketing campaign in New York, one of the world’s most influential cities. As part of strategic promotional activities in international markets, Dubrovnik will be featured from February 3 to 16, 2025, on a prestigious digital screen in Times Square, one of the world’s most iconic advertising locations.

Displayed on an imposing screen at the northern entrance to Times Square—standing nearly 30 meters tall—a captivating 15-second video with the message “Alluring Dubrovnik, Croatia” will be broadcast. Due to its unique shape and prime location, this screen attracts the attention of millions of passersby, including Broadway theatergoers, tourists, shoppers, and business professionals working in the heart of New York City. It is estimated that during the campaign, the video will reach more than 13.7 million people.

"Dubrovnik’s presence in Times Square is a great honor and a strategically important step in strengthening our city's recognition in the American market. This campaign not only reinforces Dubrovnik’s image as a prestigious global destination but also further positions our city in the minds of potential travelers from the U.S.," said Miro Drašković, the Director of the Dubrovnik Tourist Board.

American tourists ranked second in the number of visits to Dubrovnik in 2024, with 186,869 arrivals and 513,234 overnight stays—an increase of 11% in arrivals and 10% in overnight stays compared to the previous year.

The United States is one of Dubrovnik’s key markets, and the Dubrovnik Tourist Board continues to invest in its promotion through digital campaigns, media collaborations, and participation in leading tourism fairs and business workshops. The Times Square campaign represents another step forward in enhancing Dubrovnik’s global visibility and inspiring future travel in 2025.