Destinations: The Holiday and Travel Show, the UK’s longest-running and most prestigious travel exhibition, celebrates its landmark 30th edition this year at Olympia London.

Sponsored by The Times and The Sunday Times, the event will welcome over 600 leading travel brands, including renowned tour operators and more than 90 tourism boards from around the world.

For the 13th consecutive year, the Dubrovnik-Neretva County Tourist Board will take part in this highly regarded event, joining forces with the tourism boards of Split-Dalmatia, Šibenik-Knin, Zadar, and Lika-Senj counties. Their joint 28 m² stand continues to draw considerable attention from visitors, proving to be an effective platform for promoting Croatia’s diverse travel experiences.

British tourists remain the most frequent visitors to Dubrovnik-Neretva County and the city of Dubrovnik. In 2024, the region recorded 300,141 arrivals and 1,466,899 overnight stays by British travelers—representing a 14% increase in arrivals and a 12% rise in overnight stays compared to the previous year. This sustained growth underscores the region’s enduring appeal as a premier travel destination.