The Dubrovnik Tourist Board launched a geo-targeted social media campaign on Facebook and Instagram during the prestigious Australian Open tennis tournament, held from January 12 to 26. The campaign aimed to promote Dubrovnik as an ideal destination for tennis enthusiasts.

Through targeted advertising on social media, Dubrovnik was showcased to audiences at three of the most renowned tennis arenas—Rod Laver Arena, Margaret Court Arena, and Melbourne Arena. The ads were displayed in feed and story formats, and the campaign’s results were impressive: it reached over 48,500 users and generated nearly 70,000 ad impressions.

This campaign is part of the Dubrovnik Tourist Board's broader strategy to further enhance the city’s global recognition and attract visitors from distant markets, such as Australia.