The Dubrovnik-Neretva County Tourist Board showcased its offerings at the prestigious Nordic Roadshow 2024, held under the slogan "Meet the World." This promotional event took place from November 11 to 14 in the capitals of the Nordic countries—Stockholm, Helsinki, Oslo, and Copenhagen.

With significant support from the Stockholm-based marketing agency Aviareps, which extended an invitation to the Dubrovnik-Neretva County Tourist Board for the fifth time, the county was presented as an attractive destination for Nordic travelers.

The presentation program began on November 11 in Stockholm, in the impressive Palmsalen congress hall. The next day, November 12, the event moved to Helsinki, where meetings and discussions were held in the Kulttuurikasarmi hall. On November 13, the program continued in Oslo at the Continental Hotel, with the final presentation held on November 14 in Copenhagen, at the Scandic Kodbyen Hotel.

All presentations were highly professional, attended by numerous agents and media representatives. Participants were offered structured opportunities for individual discussions, further encouraging networking and collaboration.

Visitors from Scandinavia have recognized the beauty of the Dubrovnik-Neretva County; in the first ten months of 2024, 96,566 tourists from this region visited the county, generating a total of 439,250 overnight stays. These figures highlight the growing interest of Scandinavians in the Dubrovnik-Neretva County, with the Nordic Roadshow serving as an ideal platform for further promotion.