The Dubrovnik-Neretva County Tourist Board successfully showcased the region’s rich tourism potential at the "Connecting Travel Marketplace" business workshop held in London from September 15 to 17, 2024. This prestigious event provided an opportunity for representatives from Dubrovnik-Neretva to connect with numerous international business partners.

During the event, pre-arranged B2B meetings allowed each travel agent 30 minutes to discuss potential collaboration opportunities with the county's representatives. This format ensured detailed, personalized conversations about future partnerships in promoting Dubrovnik-Neretva as a premier tourist destination.

Beyond the formal meetings, attendees were treated to a live presentation of traditional Konavle embroidery, a unique aspect of Croatia’s cultural heritage. Two women from the Konavle region, dressed in authentic local costumes, demonstrated the intricate craftsmanship of this beloved embroidery. As a token of appreciation, participants also received special gifts reflecting the county’s rich traditions.

Additionally, promotional films by the KUD Stjepan Radić from Pridvorje and the Dubrovnik-Neretva County Tourist Board captured the region’s natural beauty and cultural wealth, further enhancing the county’s presentation.

This emphasis on cultural heritage, alongside the natural splendor and history of Dubrovnik-Neretva County, underscores the region's goal of presenting itself as a multifaceted destination that offers visitors an authentic Croatian experience.