Dubrovnik, last year's national tourism champion and recipient of numerous international awards, continues to achieve excellent tourism results, with the two-millionth overnight stay recorded on July 16. The figure of two million overnight stays in 2024 was reached 11 days earlier than the previous year.

This result was significantly contributed to by the excellent preseason and stable tourist growth during the season.

As Mayor Mato Franković mentioned at last week's meeting with the Minister of Tourism and Sports, Tonči Glavina, the activities of the City of Dubrovnik and its partner stakeholders in destination management are focused on maintaining a stable season, especially on the post-season and winter period. Following the securing of more flights throughout the year, the focus is on year-round tourism.

In addition to all this, Dubrovnik continues its path towards long-term sustainability through numerous initiatives and the adoption of a strategic planning framework. The city's dedication to sustainable and responsible management of its most prevalent industry has been recognized at a broader international level.