The tourist year 2023 for Dubrovnik was exceptionally successful, with numerous positive trends and achievements. According to the eVisitor system, from January 1st to December 31st, 2023, excluding nautical data, Dubrovnik recorded 1,244,159 tourist arrivals, a total of 20% more than in 2022, and 3,885,431 overnight stays, 9% more than the previous year.

Out of the total number of tourists from January 1st to December 31st, 2023, 679,574 guests stayed in hotel accommodation, representing a 23% increase in hotel accommodation compared to 2022, with 1,996,822 overnight stays, or 10% more than the previous year. In private accommodation during 2023, 352,194 guests stayed, a 13% increase compared to 2022, with 1,387,642 overnight stays, which is 7% more than the previous year. The top countries from which tourists came to Dubrovnik in 2023 were traditionally led by guests from the United Kingdom, the USA, France, Germany, Croatia, Ireland, Australia, Spain, Finland, and Canada.

Before the New Year 2024 in Dubrovnik, from December 30, 2023, to January 1, 2024, 10,845 overnight stays were recorded, an increase of 21% compared to the same period last year. The most numerous guests came from Croatia, Bosnia and Herzegovina, Slovenia, Serbia, and Germany.

A City for all seasons - Photo - Canva

Dubrovnik's Winter Festival stood out as an important factor in the success of tourism during December 2023. With recorded 39,728 overnight stays and 18,839 arrivals, Dubrovnik attracted numerous visitors in December, confirming the attractiveness of a rich program during the winter season.

A year of awards for Dubrovnik tourism 

The tourist year 2023 for Dubrovnik was exceptionally successful, marked by a series of international and national awards, including the title of tourism champion. The beginning of the season brought recovery, in line with expectations, especially considering that the preseason in 2022 was almost absent due to events related to the Russian aggression on Ukraine. In collaboration with the city, activities of the "Respect the City" program continued, and this season confirmed that effort and commitment towards achieving a balance between tourist results and preserving the quality of life for citizens are the right path. One of the key success factors was the extended summer flight schedule, with the season extended by a week in November. The active role of the Dubrovnik Tourist Board in campaigns aimed at better filling flights during the preseason and postseason periods was crucial in achieving the set goals.

This year not only achieved planned goals but also represents a strong foundation for further tourism development in Dubrovnik. With an emphasis on the even distribution of arrivals and overnight stays throughout the year, Dubrovnik has laid the groundwork for sustainable tourism, promoting visitor diversity and reducing seasonal dependence.