In the Dubrovnik-Neretva County, from November 2nd to 4th, a group of 6 Chinese agents is visited. This familiarization (FAM) trip was organized in collaboration with the European Travel Commission, the Representation of the Croatian Tourist Board in China, the Head Office of the Croatian Tourist Board, the Tourist Board of the Dubrovnik-Neretva County, and the tourist boards of the City of Dubrovnik, the Municipality of Konavle, and the Municipality of Ston. The realization of this trip was significantly facilitated by the Croatian Consulate in Beijing, which expedited visa issuance for the travellers.

This was the first such trip from China since 2019, due to China's closure to international travel, which lasted until the beginning of this year.

The journey involved 7 major Chinese agencies: HCG Shanghai, UTour, China International Travel Service, China Travel Group, Guangzhou China Women International Travel, and Tianjin Zhongxin, accompanied by the Director of the Croatian Tourist Board Representation in China, Mrs. Franka Gulin, and her assistant, Chao Huang.

The agents began their tour of Croatia and Slovenia with a visit to Dubrovnik and its historical and cultural landmarks. Their visit to our county concluded with a tour of Ston, the salt works, the Ston walls, and, finally, the crossing of the Pelješac Bridge, constructed by a Chinese company. The agents also conducted inspections of several hotels and established direct business contacts along the way.

Considering that before the Covid crisis, 190 million Chinese travellers ventured abroad, spending a staggering $458 billion USD, and they prefer to travel before and after the summer months, we look forward to new business successes from this part of the world.