The Mayor of the City of Dubrovnik, Mato Franković, and Deputy Mayor Jelka Tepšić met today with Valentina Superti, the Director for Tourism, Proximity, and Digitalization at the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs of the European Commission.

On this occasion, they presented the current state of affairs, programs, and measures that the city administration, in cooperation with numerous stakeholders in the market, including international partners, is undertaking in managing the destination towards sustainability.

Special emphasis was placed on the introduction of a special traffic regime zone in the protected cultural and historical area and contact zone of Dubrovnik, in which the City of Dubrovnik once again takes the lead in the Croatian context, with a focus on Smart City tools such as Dubrovnik Visitor, Bus Web Shop, and Dubrovnik Pass.

The Mayor and Deputy Mayor also acquainted the Director for Tourism, Proximity, and Digitalization at the Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs of the European Commission with the city administration's plans in the green transition segment, such as the electrification of public city transport and sea transport.

Valentina Superti, a representative of the European Commission responsible for tourism, social economy, and industrial digitalization, is in Dubrovnik as a participant in the "Adriatic Sea Forum - Cruise, Ferry, Sail & Yacht 2023," dedicated to maritime tourism in the Adriatic, which will gather around 200 participants from 15 countries in our city over the next two days.