Global travel site Big 7 Travel has officially released the 'World’s Most Instagrammable Places 2023'. Our annual hashtag tally, which is now in its 5th year, analysis cities that hold the most 'gram appeal.

Dubrovnik has been named one of the Most Instagrammable Places in the World 2023.

"As social media continues to evolve and play a bigger role in our daily lives, it’s no surprise that Instagram has become an essential tool for travellers looking to document and share their adventures with the world," writes Big 7 Travel. 

The city of Dubrovnik has a total of 163,426,268 hashtags on Instagram and TikTok. 

How did Big 7 Travel choose the winners? Via a comprehensive scoring system that analysed the number of hashtags and TikTok views per destination, sample survey results of Big 7 Media’s 1.5 million audiences, and from our global editorial team.

The full list includes 50 destinations on nearly every continent; from major cities such as Istanbul, Paris and Tokyo. Other Instagrammable places in the Top 50 to add to your ‘must-visit’ include Table Mountain in South Africa and Wadi Rum in Jordan.

This is the 5th year that Big 7 Travel has revealed the world's most Instagrammable destinations; Sydney came in at No.1 for both 2019 and 2020, Japan took the No.1 spot for 2021, while Singapore claimed the No.1 spot in 2022.