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Dubrovnik and Croatia reaffirm tourist values at a traditional Christmas gathering in London

Written by  Dec 04, 2021

A pre-holiday event dedicated to the promotion of Dubrovnik and Croatia brought together the most important media and tourism representatives in the UK.

Organized by the Croatian Tourist Board in London and the Dubrovnik Tourist Board, a promotion of Croatia and the City of Dubrovnik was held at the Embassy of the Republic of Croatia in London on Thursday, December 2. On the occasion of presenting Croatian potentials and innovations in the UK, an important tourist market for Croatia and the city of Dubrovnik, the presence of fifty established editors and journalists and agents is proof of the continued interest of the British tourist public and the basis for above average expectations next year.

Following the introductory speeches by the Ambassador of the Republic of Croatia to the United Kingdom, HE Igor Pokaz, the Director of the Croatian Tourist Board in London, Darija Reić and the Head of the Communication Tactics Department of the Dubrovnik Tourist Board, Sandra Milovčević, this specialized event was an additional confirmation of establishment and the recognisability of the diverse tourist offer of the city of Dubrovnik and the large tourist capacities of Croatia on the British market.


Darija Reić further emphasized the importance of growing diversification and specialization of the Croatian tourist offer in the British media public and expressed satisfaction with the excellent response of the most prominent journalists and editors from the BBC, The Sunday Mail, Guardian, Telegraph and the Independent. "The success of this event and interest all media is proof that Croatia is keeping pace with trends in the UK market, and a wide range of promotional activities will continue to stimulate British interest in the new year and confirm a well-deserved place among the most desirable destinations in the sunny Mediterranean," stated Reić.


Sandra Milovčević, Head of the Communication Tactics Department of the Dubrovnik Tourist Board, confirmed the value of the event in an even stronger positioning of the pearl of the Adriatic, a traditional favourite among British tourists. “The reason is that Dubrovnik is the most visited Croatian destination on the UK market. The reason for this gathering is to thank the British media and tour operators for their commitment, interest and love for the city of Dubrovnik that has lasted for decades, which gives us hope and encouragement for further growth of the destination's visibility in the future,” commented Milovčević.

After the introductory part of the ceremony, a prize draw was held in which Sebastian O'Kelly won, a journalist from the Sunday editions of the Daily Mail, one of the most widely read British media outlets.

In addition to introducing guests to the Croatian tourist offer, the event further convinced the guests of the quality and authenticity of the gastronomic offer with Croatian specialties and Croatian wines with the sounds of Croatian compositions.

The Voice of Dubrovnik


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