Croatian destinations are increasingly being searched on the US market, so the well-known American magazine Forbes published data that the search for Dubrovnik on online search engines is continuously growing, said the director of the Croatian National Tourist Board in the USA, Ina Rodin.
A Forbes article states that on the popular KAYAK travel search page, Dubrovnik recorded a search jump of as much as 205 percent, followed by Zurich with a growth of 167 percent, Prague with 144 percent and Reykjavik with a growth of 143 percent. The article states that the growth of search is directly related to the easing of passenger restrictions in Croatia and Iceland, and mentions that Croatia and Greece are currently the most sought-after destinations on the Click & Boat boat rental site.
The well-known American television network CNBC states that Croatia's internet search has grown by 31 percent and Iceland's by 22 percent. Although Americans are expected to travel the most in their own country in 2021, airline searches rose 47 percent after European Commission President Ursula von der Leyen's optimistic statement hinted that vaccinated Americans could travel to Europe this summer. The renowned American newspaper The New York Times also writes about the conditions of arrival and stay in Croatia, as well as the measures that are currently in force.
The American opinion maker The Wall Street Journal also makes recommendations for European travel, and the list includes, in addition to Greece, Croatia and Dubrovnik, which were mentioned as perfect destinations for this year's American vacation.
In 2019 Americans were the second most numerous guests in Dubrovnik, after the British, and one of the main reasons was the connection to the city and the popular series Game of Thrones. However, as the HBO series finished a few years ago the interest from fans is slowly declining.