By the end of June this year, 28 percent of last year's tourist arrivals and 35 percent of overnight stays were realized in Zagreb, and despite a certain recovery trend in June for Zagreb tourism, this is still the most difficult and challenging year, commented Martina Binenfeld, the director of the Zagreb Tourist Board.
"According to all announcements and indicators, this year was supposed to be the best for the tourist industry of Zagreb, but also for the whole of Croatia, but due to this “force majeure” it has become the most difficult and challenging in history," Bienenfeld told Hina. From the beginning of the year to the end of June in Zagreb there were 168 thousand tourists in Zagreb, of which around 110,000 were foreign tourists. In fact, Zagreb is the leader among all destinations in Croatia for the first six months of this year, ahead of Vir, which is in second place.
By markets, in June most overnight stays in Zagreb were realized by domestic tourists, followed by tourists from Italy, Germany, Bosnia and Herzegovina and Serbia, while in June the most tourists in Zagreb were from Italy, Bosnia and Herzegovina, Germany and the USA.
Currently, 57 out of a total of 69 hotels in Zagreb are open, and the majority of tourists are staying in them, about 50 percent, while about 40 percent are in private accommodation.
“We have tried our best to keep the attention of the domestic and world public on Zagreb, its attractions and offers, by organizing online broadcasts and live concerts in city locations, and we also created online campaigns "From Zagreb's windows" and #ZagrebLovesYou,” added Bienenfeld.
For the continuation of this year, she says that it is difficult to predict more concretely how tourism in Zagreb and beyond will take place, but she believes that with a good epidemiological situation, traffic will also slowly grow.