The Croatian National Tourist Board is conducting a large promotional campaign "The Vacation You Deserve Is Closer Than You Think" in seven European markets, in Slovenia, Austria, Germany, Hungary, the Czech Republic, Slovakia and Poland.
The campaign will be active during June and July, and is carried out by intensive advertising on social networks Facebook and Instagram, advertising on YouTube, placing ads through the most watched TV channels, the most read portals and newspapers in each market and through outdoor advertising on billboards and digital panels. Promotional materials and ads created for advertising are adapted to all six language variants and include tourist products that are best accepted in certain markets and are the motive for the arrival of guests at this time of year, namely sun and sea, nautical, natural beauty, active tourism through cycling, camping, but also the cultural offer. As part of the campaign, a new promotional Youtube converter video of 30 and 15 seconds was created, which will be used for advertising on online and offline channels in these markets.
"The first reactions to the launched campaign are extremely positive and we believe that they will encourage our traditionally loyal guests from the surrounding markets to spend their holidays in our country. Along with the campaign we are communicating, on a daily basis, to numerous partners, tour operators, agents and tourists through the network of our representative offices the latest information on the possibilities of crossing the Croatian border, readiness of accommodation facilities to receive guests, epidemiological guidelines on beaches, swimming pools and restaurants. With each new day, optimism is slowly awakening and I believe that ultimately our tourist traffic during June, July and August will be much better than we hoped a month ago at the height of the crisis caused by the Covid-19 pandemic,” commented the director of the Croatian national Tourist Board, Kristjan Stanicic, noting that when good epidemiological conditions and a positive atmosphere for travel are created, the same campaign will be launched in the markets of Italy, France and the Netherlands.
We remind you that in the markets that are primarily air destinations for Croatian tourism, such as Great Britain, Scandinavia, USA, Canada, China, South Korea, the campaign is conducted through the online platform Enjoy The View From Croatia.