At the end of May and the beginning of June, the Croatian National Tourist Board is launching an intensive promotional campaign in several nearby and key markets, inviting tourists to Croatia with the message "The Vacation You Deserve Is Closer Than You Think".
Asked to comment on announcement from the Croatian Tourism Association that Croatia now, after opening more than a hundred hotels and camps for the weekend, needs to launch targeted promotional campaigns in key markets as soon as possible, the Croatian National Tourist Board told Hina that the campaign starts at the end of this week or at the beginning of June.
-Media plans for the campaign are being finalized in markets whose citizens are likely to be able to visit Croatia when their borders open. These are our loyal tourists from nearby countries who want to come to Croatia - Austria, the Czech Republic, Hungary, Slovenia , Slovakia, Germany, Italy and Poland, and we have prepared a direct call communication for them "The Vacation You Deserve Is Closer Than You Think" – Croatian National Tourist Board announces.
ENJOY THE VIEW FROM CROATIA
With the announcement of a new campaign, which is the first strong market campaign since the beginning of the corona crisis, the Croatian National Tourist Board emphasizes that last week they launched an online communication platform "Enjoy The View from Croatia" which is active and available not only for them, but also for others for promotion.
"This platform is available on the CNTB's website and Instagram profile and serves as a kind of communication 'window' to anyone who can very easily use it for their own promotion," say the CNTB, adding that it is also important for promotion in the markets. from which tourists, as they say, will unfortunately not be able to arrive in Croatia so quickly, such as the UK, Scandinavia, France, Italy, but also distant China, USA, South Korea.
-This platform is available on the official website and Instagram profile and serves as a kind of communication 'window' to anyone who can very easily use it for their own promotion – they said at the Croatian National Tourist Board, adding that it is also important for promotion in the markets from which tourists, as they say, will unfortunately not be able to arrive in Croatia so quickly, such as the UK, Scandinavia, France, Italy, but also distant China, USA, South Korea.
GASTRONOMY PROMOTION
At the same time, Croatian National Tourist Bord in cooperation with the Australian gastro portal "Chef's Pencil" presents Croatian gastronomy, chefs and regional gastronomic specialties from all over Croatia. The promotion will last for the next seven weeks, and at the end of it in July, they will present the entire Croatian gastro scene as part of the best gastronomic destinations in Europe.
Croatian National Tourist Board considers this promotion important, especially now, because for Australians, among whom the interest in visiting Croatia has grown in recent years, Croatia is difficult to access and they can now try to prepare something from Croatian specialties with recipes.