Advent in Zagreb has once again proved a huge hit and has attracted more international tourists to the Croatian capital over the Christmas and New Year period. According to figures from the Zagreb Tourist Board there were 12 percent more guests than in 2018 and 11 percent more overnight stays.
These increases are the result of the arrival of 161,000 tourists and 309,000 overnight stays, realized from 29 November to 7 January.
There were 107.3 thousand foreign tourists, or 10 percent more than in 2018. The most numerous were tourists from Bosnia and Herzegovina, Italy, Austria, Slovenia and Germany.
“Advent in Zagreb is Zagreb's most successful tourist event and I am extremely pleased with the excellent results. It is especially pleasing that some markets, such as Germany, Austria, Slovenia and Serbia, where we conducted targeted online and offline marketing campaigns, have increased more than 15 percent,” said the director of the Zagreb Tourist Board, Martina Bienenfeld.