The aroma of turkey is still hanging in many homes but already the sales have started. St. Stephen’s day, the 26th of December, saw many Croatian stores and shopping centres doing a roaring trade, even though the biggest savings are still to come. According to the Croatian Chamber of Commerce the winter sales in Croatia will be carried out in three rounds, with the first round up to the middle of January seeing prices discounted by between 20 and 30 percent, then savings of 50 percent are expected in the second round and finally before the end of February 2020 the third round of sales should see prices drop by 70 percent. Basically meaning if you are looking for the savings then hang on a few weeks more.
The winter seasonal reductions really begin on Friday, the 27th of December, with three rounds of price cuts expected to reach 70 percent over 60 days.
"In the first round, by mid-January, discounts will be between 20 and 30 percent, after that discounts are expected up to 50 percent, and towards the end of February we expect prices to fall to 70 percent," commented the director of the Chamber of Commerce, Tomislav Ravlić.
Westagate shopping centre sure to be a magnet for shoppers
"Analysis shows that, that in recent years, products have been reduced by between 20 and 50 percent on average, which tells us that our retailers are following European trends and are trying to keep domestic customers from going abroad to find bargains," added Ravlic.
The Croatian retail industry is largely following the same path as the rest of the world, with more and more shoppers moving to online retail outlets. In 2017 more than 60 percent of European Union citizens made purchases online, according to data from Eurostat, whilst Croatia is slightly lower at around 35 percent.
The most popular products to buy online are clothing and sports products, travel reservations, household products, event tickets, books and magazines.