According to Martina Bienenfeld, the director of the Zagreb Tourist Board, the Croatian capital has definitely found its place among the world tourist destinations. Only last year over a million tourists visited Zagreb and the numbers are constantly growing. She added that this significant growth is a result of the continuing joint work of the Zagreb tourism industry, the Croatian Ministry of Tourism and the city of Zagreb. Thanks to numerous events Zagreb has become a year-round tourist destination which does not depend only on the summer season.
Statistical data show that 337,300 tourists visited Zagreb in the first five months this year (an increase by 6% in comparison to 2015) and over 625,000 overnight stays were achieved which is an increase of 12% over the same period last year. The most numerous guests were from the South Korea followed by guests from Germany, USA, Italy and Bosnia and Herzegovina.
This summer the Zagreb Summer Tour 2016, the campaign organized by the Zagreb Tourist Board, offers plenty of interesting events for all visitors and guests; concerts, exhibitions, film and street shows, etc. Also the European Universities Games will be held this July in Zagreb and around 5,000 young contesters from 45 European countries and 250 universities are expected in the Croatian capital.
''We have also launched a promotional video on YouTube presenting all events that distinguish Zagreb from other cities and capitals and so far we have had over 2 million clicks'', added Bienenfeld.
Apart from the cultural and entertainment events, a very important role in the development of Zagreb as a year-round destination is definitely congress tourism. Last year 233 business events were held in Zagreb and already 115 in the first five months of this year. According to data published by ICCA (International Congress and Convention Association) among 373 cities Zagreb has positioned itself as the 64th on that list. This only indicates that Zagreb has become an important destination on the map of the world congress tourism.
As far as accommodation is concerned, Zagreb has 53 hotels, 45 hostels and 1,707 apartments and rooms, a total of 14,466 beds available.
''The Zagreb Tourist Board supports the work of hoteliers, hostellers as well as private renters through our activities. The market law regulates demand and offer so we are pleased to see that the tourism industry has recognized new trends and with its diversified offer has enriched the Zagreb tourist scene'', concluded Bienenfeld.