Croatia isn’t only a sun, sand and sea destination and the Croatian Tourist Board are currently plugging the festive offers and events that the country offers.
The Croatian National Tourist Board has started a major promotional campaign of advent as one of the key motives for coming to Croatia in the winter. The campaign is being implemented in the markets of Germany, Great Britain, Italy, Austria, France, Switzerland, Spain, Hungary and Slovenia by the end of December this year. The communication channels through which the campaign is advertised are YouTube and the social networks Facebook and Instagram.
"In the last few years, our country has become an increasingly sought-after and attractive tourist destination in the winter when diverse Advent programs come to the fore. I believe that the rich Advent facilities in many Croatian destinations such as Zagreb, Split, Osijek, Zadar, Rijeka, Porec, Dubrovnik, but also on the islands will attract numerous domestic and foreign guests and contribute to the conclusion of a very successful tourist year," commented the director of the Croatian National Tourist Board (CNTB) Kristjan Staničić.
The Advent campaign is implemented through the new promotional video "Croatia, full of Magic" and communicates the Advent offer of Croatian destinations. The content of the end-user campaign leads to the page "Croatia.hr", where, in addition to Advent in Zagreb, which won the title of the best Christmas fair in Europe for three years in a row, Advent events around the whole country also feature.
Also, over 50 foreign established journalists, bloggers and influencers from 11 European countries will visit Croatia in the organization of the CNTB in December and will have the opportunity to get to know and experience the Croatian Advent offer first hand.
A team from Swedish RES TV and RES Magazine will record three special episodes dedicated to Zagreb's Advent, which are estimated to be watched by a total of 1.5 million viewers in Sweden. Croatian traditional holiday customs will be transmitted to its viewers by TVN Discovery, the oldest and largest private TV station in Poland, which watches over 8.38 percent of the entire Polish market.
According to eVisitor, more than 410,000 tourists visited Croatia during last year's Advent period, generating over one million overnight stays.