Valamar Riviera is launching the "1,000 Valamar Trees" initiative, the largest green initiative of this kind in Croatian tourism. As part of the initiative, Valamar will plant a minimum of one thousand new trees annually in its destinations along the Adriatic coast. With this initiative, Valamar wants to emphasize the value of sustainable tourism and enverionmental protection as the criteria for creating new value and long-term quality of tourism in Croatia.
Already in 2019, more than a thousand trees and more than 50 thousand different seedlings such as tall shrubs and perennials will be planted in Valamar hotels, resorts and campsites. The initiative will continue since Valamar intends to plant at least thousand trees a year and continue intensive care for the protection and restoration of native plant species in its destinations. In addition to planting trees and plants, Valamar also continuously cares for the health of its existing plant stock, which includes over 30 thousand trees from Istria to Dubrovnik.
"As a tourism lider in Croatia, with the initiative of 1,000 Valamar trees, we make our direct contribution to protecting the environment in which we operate and live. We have a responsibility to deliver new value in a way that will preserve and develop our highly valuable natural resources for future generations. We invested about 22 million kuna in Green Valamar, of which almost seven million kuna in horticulture alone. I am also pleased that our employees are glad to participate in our tree planting actions - said Ivana Budin Arhanic, Vice President of Business Development and Corporate Affairs at Valamar Riviera.
The "1,000 Valamar trees" initiative is a continuation of the development of the Green Valamar Corporate Social Responsibility Program, within which Valamar has been systematically implementing environmental activities for years. It reduced greenhouse gas emissions by as much as 65 percent. For the past six years, Valamar has installed 5,200 square meters of solar panels. Also, last year Valamar completely discarded plastic straws from use in its hotels and camps.
Valamar works to raise the environmental awareness of guests, staff and the wider community, which includes actions to clean up the Adriatic Sea and the coast, in which many sports associations participate every year. The resorts also have Travelife certification, which confirms the sustainability of operations to the highest international standards. As many as six Valamar camps have been awarded with the prestigious EU Ecolabel certificate this year, making them one of the most sustainable tourist resorts in Europe.