The Croatian National Tourist Board and Bluesun Hotels, in cooperation with Korean National Television KBS and A9, hosted the production crew of the most popular South Korean TV show Battle Trip, as well as Korea's biggest pop stars Park Cho-rong and Yoon Bo-mi.
It is a six-day visit to Croatian destinations, where the most watched Korean TV show is being filmed. Otherwise, the Battle Trip broadcast on the KBS channel follows over 25 million viewers in South Korea, as well as a large number of Korean expatriates, predominantly in the US, via KBS World.
Korean pop stars Park Cho-rong and Yoon Bo-mi who are currently residing in Croatia are members of the K-pop group Red Velvet. They are followed on social networks by an army of escorts, to be precise, 8.3 million followers on Instagram and 1.3 million followers on Facebook.
During her journey, she will learn about traditional Croatian customs such as making gingerbread hearts in Zagorje, enjoying gastronomic delicacies in Split, but also experiencing an off-road buggy adventure in Baska Voda and cycling around Brac. The show, filmed at the most beautiful Croatian destinations for 90 minutes, will be broadcast in South Korea in about a month.
"Croatian destinations have made their way into excellent locations for filming top films, series and shows. The positive impact of world-renowned shows and films on the global promotion of our country is beyond question, which is confirmed by the huge jump in our country's popularity in the Korean market after the Korean reality show The Romantic was filmed in Zagreb in 2013. I am sure that the popularity of Croatia in Korea will increase further after the stay of their music stars in our country, but also after the broadcast of this most watched South Korean TV show, "said Croatian Tourist Board Director Kristjan Stanicic, adding that the recent formal opening of the HTZ Representative Office in Seoul further increase our country's promotional activities in Korea.
South Korea, with a population of 51 million and established a direct scheduled Zagreb-Seoul scheduled airline by Korean Air, represents a huge market potential for Croatia.
In the past part of the year, we recorded over 317 thousand arrivals and 402 thousand overnight stays from this market, which represents an increase of almost 5 percent in overnight stays compared to the same period last year.
According to the realized number of nights, the destinations that record the highest traffic from the Korean market are Zagreb, Dubrovnik, Split, Zadar and Plitvice Lakes. Korean tourists mostly visit Croatia in the pre and post-season, mostly during May and June, and September and October.