Italy represents one of the most important emission markets for the Croatian tourism sector, from which we achieved 579 thousand arrivals and 2.3 million overnight stays so far, representing a 1.3 percent increase in arrivals and 2.4 percent in overnight stays compared to the same period last year. Positive results were also achieved in July, during which Italian tourists made 209 thousand arrivals and 1.1 million overnight stays, which represents a growth of 1.5 percent in arrivals and 3 percent in overnight stays compared to July last year.
Director of the Croatian National Tourist Board Kristjan Stanicic emphasizes that these results are excellent indicators for Ferragosto, the period when the largest number of Italian tourists reside in Croatian destinations. -The majority of tourist traffic from the Italian market is coming, what is confirmed by the announcements for August and the first half of September by key partners, tour operators and agencies. This is the result of a continuous and proactive promotional strategy that includes numerous marketing and PR campaigns, as well as excellent cooperation with Italian partners - said Director Stanicic, adding that the increasing transport links between Italy and Croatia are a driving factor for the further growth of tourist traffic from this market.
Italians usually travel by car, almost 60 percent, followed by airplane, 20 percent, followed by train, bus and boat travel. When it comes to booking travel, about 56 percent of Italians book their trips directly, 37 percent do not book at all, while about 7 percent book their trips through an agency. From accommodation in Croatia, they prefer household facilities and hotels, while out of tourist offers they value gastronomy, natural beauty, nautics, and health tourism, especially in the post-season.
-We have done key promotional activities on the Italian market, which is evident from the results achieved, but also from numerous positive announcements that certainly contribute to creating a positive image and recognition of Croatia in this important market. Traditionally, Italians travel the most in August, with their favorite foreign destinations being Greece, Spain and Croatia, where they most often travel to Istria, Kvarner and Dalmatia, but increasingly discover the continental part of our country, especially Zagreb - said Viviana Vukelic, Director of the Croatian Tourist Board Representation in Italy.
Croatia's popularity among Italians is evidenced by numerous publications in the Italian media. Just before the main tourist season, most were written about the Croatian islands and the coast, summer festivals, locations where the popular series "Game of Thrones" was filmed, national parks, beautiful beaches, and detailed reports on trips on motorcycles and campers were published. The specialized magazine Caravan e Camper dedicated its cover to Korcula, calling it timeless, while the cover of the popular Dove magazine features Vrbnik on the island of Krk, or the Hvar lavender fields and the Makarska Riviera that adorn the cover of Bell'Europa. The June issue of the specialized sailing magazine "Il giornale della Vela" published a detailed report on sailing in Croatia, providing a series of information on where to sail in Croatia, where to rest, what destinations on the islands and the coast to visit, all of which are illustrated with attractive photographs out of which the Kornati are on the front page.