After the highly successful show in Melbourne, the Croatian National Tourist Board for the first time in history presented Croatia and Croatia's tourist offer in Sydney in front of the leading Australian tour operators and 82 Australian tourist agents. This workshop was organized in cooperation with the Slovenian Tourism Organization under the slogan "Experience Croatia, Feel Slovenia".
-I must admit that the interest in Croatia and Croatia's tourist offer in Australia exceeded our expectations. We have been presenting to the leading Australian tour operators who already offer Croatia in their programs, but what is especially delightful – to many tourist agents who, because of the great interest of Australians traveling to our country, want to cooperate with Croatian tourist companies - commented the director of Croatian Tourist Board Kristjan Stanicic, adding that this year Croatian Tourist Board focuses on increased Croatia's promotion in far-off markets such as China, the United States, Canada, Singapore, South Korea and especially Australia.
The Sydney presentation was attended by, among others, tour operators Experience Croatia & More, a company with more than 40 years of experience in the tourism industry that first introduced Croatia as a tourist destination on the Australian market; Greece and Mediterranean Travel Center, an Australian agency specializing in the sale of Greece, Egypt, Italy, Spain, Malta and Croatia; Excite Holidays, the leading Australian, but also global, travel platform for travel, accommodation, transportation and Sun Island Tours tour operators specializing in the sale of Croatia, Cyprus, Egypt, Greece, Israel, Italy, Jordan, Malta, Portugal, Slovenia, Spain and Turkey.
-The interest of Australians traveling to Croatia year after year is growing, they are travelers who can’t be steady, they love adrenaline, sports, good fun and great food, and your country is full of that. Croatian Australians want to see and explore - said Paul Polyviou, CEO of Sun Island Tour, praising the release of a special brochure devoted exclusively to cruise journeys on the Croatian coast this year.
-The Australian market is extremely important for our city because Australian guests stay longer in the destination, and for them Zagreb offers a great value for money and is the starting or ending point for a long journey to Croatia and neighboring countries. Since 2015, we have recorded a steady rise in Australian visitors. At that time, we recorded 16,896 arrivals and 33,716 overnight stays, while in 2018 we recorded 30,636 arrivals and 64,288 overnight stays, which is an increase of 81 percent in arrivals and 91 percent in overnight stays - said the director of the Zagreb Tourist Board Martina Bienenfeld, while Luka Olivari, a representative of Rijeka - European Capital of Culture 2020, noted that Rijeka was highly accepted by Australian travel agents.
-Australian tourist workers are particularly interested in art, education and pop culture, for which Rijeka has been in the forefront for years. Rijeka has so far been a lesser known destination for Australian travelers and these workshops have contributed to increasing the tourist attractiveness of the whole region and strengthening the identity of the city - concluded Olivari.
In order to fully complete the promotion of the Croatian tourist offer in Australia, the Croatian tourist delegation will host a presentation of to around twenty leading Australian travel and lifestyle media like Travmedia, Get Lost Magazine, Marie Claire, Gourmet Traveler, Travel Weekly Australia on July 5th in Sydney , SBS, Harper's Bazaar, Travel Tolk, KarryOn, Escape, Luxury Travel Magazine, MiNDFOOD, The Australian Women's Weekly, etc.