For the first time ever, the Croatian National Tourist Board organizes the presentation of Croatia and Croatia's tourist offer in Australia. Presentation and workshop in front of 70 Australian travel agents and seven major Australian tour operators in Melbourne was organized in cooperation with Slovenia's tourist organization under the name ‘Experience Croatia, Feel Slovenia’.
- Considering that presentations and workshops are being organized for the first time on our particularly important and large Australian market, we are extremely pleased with the great response of Australian agents and partner. There is an excellent response of our tourist entities that recognize the potential of Croatia in the Australian market, with about 243 thousand arrivals and more than 745 thousand overnight stays last year, representing a 15 percent increase in arrivals and 12 percent than 2017. Australians mostly visit Zagreb, Dubrovnik and Split, where nearly 70 percent of the total number of Australian tourists spend their vacation when in Croatia. However, in Melbourne, we presented Istria, Kvarner, Slavonia, and all the other parts of our beautiful country - commented Director of the Croatian Tourist Board Kristjan Stanicic, saying that tourism traffic from the Australian market is steadily growing and that in the previous part of the tourist year, compared to the same period last year, we have increased the number of arrivals and overnight stays from this market by more than 7 percent.
Eleven Croatian tourist entities participated in the presentation and workshop, the Dubrovnik-Neretva County Tourist Board, Rijeka - European Capital of Culture 2020, Croatia Airlines, Tourist Board Zagreb, Dubrovnik Tourist Board, Katarina Line Cruises & Tours, Atlas Plus, Navigare Yachting, Bagatin Clinic, Aronda Adriana Travel and Olivari, while Slovenia's tourist offer was represented by four Slovenian partners such as KNM Travel, Ljubljana tourism & Ljubljana Castle, Palma travel DMC and Happy tours.
-Since 2015, we have seen a steady increase when it comes to Australian guests, and we have been presenting Zagreb as a year-round destination with special emphasis on cultural and health tourism - said the Director of the Zagreb Tourist Board Martina Bienenfeld, while the Director of the Dubrovnik Tourist Board, Romana Vlasic, pointed out that the Australian market when it comes to tourist traffic occupies sixth place in the city and is among the fastest growing distant markets whose guests are coming throughout the entire tourist year.
Among the largest Australian tour operators, the presentation was attended by Adriatica, a company that is part of Impulse Travel Group with over 30 years of experience offering Croatia; Beyond Travel, the leading Australian and New Zealand company specializing in Central and Eastern Europe, Scandinavia, Turkey, Greece, Croatia and Slovenia, as well as cruise travel and Outdoor Travel company specializing in active holiday in Europe, which operates with over 1,200 agents throughout Australia.
Otherwise, a number of factors affect the rise of Australian travel, from strong Australian dollars to competitive prices of air tickets, globalization and increasing the ease of international travel. Australian tourists are very active and famous for their adventurous spirit, preferring to do sports and activities in nature, traveling to Europe and the United States usually lasts 11 to 16 days for business travel, while for holidays they stay for several days. Travels cost between 3,500 and 4,000 Australian dollars, and in terms of Australian regions, the largest number of trips overseas are realized from New South Wales, Victoria, Queensland and Western Australia.
After a highly successful presentation in Melbourne, the Croatian tourist delegation will have a presentation of Croatia and Croatia's tourist offer on Thursday, July 4th in Sydney.