The Croatian National Tourist Board is working hard on advertising on key emitting markets such as the UK, the Netherlands, Sweden, Italy, France, the Czech Republic, Russia, Ukraine and Slovenia. Trams, buses and trolley buses, public city transport of many European cities like Milan, Moscow, St. Petersburg, Kiev, Lviv, Brno, Plzeň, Amsterdam, Den Haag, Stockholm, etc. are driving on the most frequented locations painted with motifs of Croatia.
-The visual effect has been proven to attract a great deal of attention and create a strong and long-lasting experience with potential tourists. Large outdoor advertising on the most frequent roads in major European cities and metropolises is one of the projects realized within the additional 10 million kuna for marketing and PR activities on the broadcasting markets this year - said Croatian tourist board director Kristjan Stanicic, adding that external advertising of Croatia as a tourist destination was also implemented through billboards in the exceptionally busy London and Paris metros, but also in Prague, Ljubljana, Rotterdam, etc.
Also, the Croatian National Tourist Board has launched a one million kuna worth promotional campaign aimed at positioning Croatia as a tourist destination suitable for MICE tourism. Advertising is being conducted in two phases, during May and in September and October. Campaign activities include display and print advertising in specialized media and promotion on social media, and is conducted on the UK, Germany, Italy, France, USA, Benelux, Sweden, Norway and Croatia markets.
-The campaign is focused on the promotion of business tourism and represents a continuation of our investments in the promotion and development of this important tourist product. Croatia in this segment of travel has great potential due to the high quality of resources, but also because of the excellent references that have been confirmed by the quality of the hosting of the last major international meeting of China +16, which was recently held in Dubrovnik - Stanicic said.