The Croatian National Tourist Board has established a successful co-operation with the BBC, one of the largest and most respected media group in the world. Co-operation includes a full production of three 60-second videos that will show Croatia as an attractive year-round destination, production of three accompanying articles on BBC website, as well as advertising activities on all online BBC platforms from May to September on 12 key broadcasting markets.
-The cooperation between the Croatian Tourist Board and the BBC is one of the great examples of joint action and cooperation with foreign entities on the promotion of Croatian tourism. We are exceptionally proud that such a large media group, achieving the reach of 454 million households around the world, recognized the significance and potential of Croatia as a tourist destination. I'm sure that all the material taken, as well as other activities, will significantly contribute to the visibility of our country and therefor help achieve even better tourist results this year – said Kristjan Stanicic, Croatian Tourist Board Director.
The BBC filming crew visited Osijek, Zadar, Split, Dubrovnik, Klis, National Park Paklenica and other destinations where they recorded eno-gastronomic themes, cultural and historical heritage, active tourism offers and other interesting tourist attractions focusing on the locations of the world-famous Game of Thrones series.
Other activities within this cooperation include content placement via BBC Story Works social channels on Facebook, Twitter and Instagram, and the creation of website on BBC.com where there will be video and written material about Croatia. The markets covered by this co-operation, to which the materials will be presented are Germany, USA, Austria, Russia, Italy, France, Poland, Czech Republic, Sweden, Norway, Belgium and Switzerland.
It’s good to know that the BBC network reaches 308 million individuals on a monthly basis, while on social networks they have more than 16 million followers. Also, the BBC has over 472 million views on their YouTube channel. A large percentage of their users are loving to travel, and as many as 72 percent usually travel abroad.