The Croatian National Tourist Board has opened a Representative Office in Shanghai that will cover large and a strategically important market of China. Croatian Prime Minister Andrej Plenkovic has officially opened the office in front of numerous guests, in the presence of Director of the Croatian National Tourist Board Kristjan Stanicic, President of the Croatian Chamber of Economy Luka Burilovic, and Ambassador of the Republic of Croatia in China Nebojsa Koharovic.
- This will be the best tourist year for Croatia ever with almost 20 million arivals and over 106 million overnight stays and a billion euro investments in tourism. Next, 2019, will be a year of culture and tourism between Croatia and China and this is a great opportunity for us to further position our country on the Chinese market – Prime Minister Andrej Plenkovic said during the opening.
Director Stanicic emphasized in his introductory speech that Croatian Tourist Board Representative Office in Shanghai is opened in the Croatian Chamber of economy office for cost savings and future stronger institutional co-operation. -We are exceptionally proud to open the office in Shanghai just in the year that has been declared the year of tourism of the European Union and China. It is the right moment to embark on this great and important market with an even stronger positioning of our country as an attractive all-year tourist destination. For example, this year alone, we note the growth of Chinese tourists' turnover by 40 percent, and there is room for even better results. Croatia to take a firm market position in China, and the potential is confirmed by the award of the renowned Travel + Leisure magazine, which has declared our country the most desirable new European destination for Chinese tourists this year - Stanicic said, adding that the new office will implement all key activities aimed at attracting even more Chinese visitors, introducing direct flights between China and Croatia, and developing tailor-made products for Chinese tourists.
-I am delighted by the fact that, apart from tourists, a great interest for Croatia is also shown by investors who have already started with big investments in the tourist sector. This positive trend should also be stimulated and capitalized, and I do not even doubt that we will succeed in joint efforts - Burilovic emphasized.
Franka Gulin, director of the newly-established office in Shanghai, also attended the opening of the branch office.
-China is the world's largest market in every way, and this fact for us, as a relatively small European country, is also the biggest challenge. However, I am confident of the excellent results that we will achieve in the future as the Croatian tourist offer contains all that Chinese tourists prefer to consume, a rich cultural and historical heritage, preserved nature and quality eno-gastronomy - Gulin said.
It’s good to know that during the first ten months of this year, 216,000 arrivals and 315,000 overnight stays were recorded from the Chinese market, representing a 43 percent increase in arrivals and 42 percent in overnight stays compared to the same period last year. Chinese tourists made the most overnight stays in Zagreb, Dubrovnik, Split and Zadar. Chinese tourists are interesting because they visit mostly before and after the season, as most arrivals are in October (18%) and June (16%), then in May (14%) and September (14%). The largest number of Chinese tourists to Croatia are organized, mostly within the regional tour, and more than 66% of Chinese overnight stays have been spent at hotels, while accommodation in households is around 24%. On average, they stay very short at destinations and often change their place of residence.
Also, when traveling to Europe, they tend to visit several destinations and precisely because of this, the Croatian National Tourist Board and the Slovenian Tourist Board on the Chinese market carry out joint promotional activities within the project "Experience Croatia, Feel Slovenia".