The print media in Croatia is following the downward circle of the rest of the world with information released on the drop in circulations in 2017. The National Competition Agency conducted a survey of the leading newspapers in Croatia and the results reveal that not only are circulations falling but also the amount of advertising revenue.
The tabloid newspaper 24 Sata had the largest circulation in Croatia in 2017 and Jutarnji List had the biggest income from advertising.
In total 43 publishers were involved in the survey which looked at advertising revenues and circulation numbers over the past year. Just over 66 million daily newspapers were sold in Croatia last year which when compared to 2014 when 91 million were sold is a substantial drop. And the circulation figures from 2017 were down 10 percent on 2016.
24 Sata is the most popular newspaper in Croatia and holds between 30 and 40 percent of all newspapers bought. Whilst Jutarnji List is the most profitable with between 20 and 30 percent of the advertising market share. However, all the leading newspapers in the country reported a drop in advertising income in 2017.
As far as ownership is concerned there are two major players on the Croatian newspaper scene. Styria AG, which owns 24 Sata and Vecernji List has between 50 and 60 percent of the market share and Hanza Media, which owns Jutarnji List and Slobodna Dalmacija, has between 30 and 40 percent of the market share.