In addition to the excellent results of tourist traffic realized during the year from the British market, from which 794,000 arrivals and over 4 million overnight stays have been achieved during the first nine months – an increase of 8 percent, Croatia's popularity is also confirmed by the numerous media releases in some of the most popular media.
-British travel lovers are very responsive to our promotional activities, and the overall Croatian tourist offer is also very popular in this market. This is clear from the continuous growth of tourist traffic and the fact that this market takes on a stronger position among the top 10 markets from which we have the largest number of tourist arrivals – said the director of the Croatian Tourist Board Kristjan Staničić, adding that eVisitor data shows that Croatia is the most popular among young British tourists.
In a special attachment to the Financial Times, the weekend edition called "How To Spend It", there was a great story about Korcula and a Croatian eno-gastronomic offer, which was presented as high quality. Croatia is presented as a growing gastronomic destination with an authentic food & wine scene.
Also, as part of the story, the cultural scene was highlighted with the unquestioning strengthening of the British Croatian relations. ‘’How to spend it’’ is printed in almost 200,000 copies and has a reach of 2 million readers. The publication is available in print edition and in online version.
Alongside with this, the first set of shows were broadcasted on the ITV television, focusing on the promotion of luxury and authentic destinations of central Dalmatia, eno-gastronomic offerings and cultural heritage as part of their popular prize-winning games. The show had a reach that exceeded 14 million viewers.
When it comes to great British-Croatian relations, we must mention that currently in Dubrovnik the British Days are held. See the full program here.