Tuesday, 17 September 2019

Croatia aiming to be a year-round destination

By  Aug 07, 2018

According to eVisitor's data, in the period from January to end of July there were 11.1 million arrivals (+ 6%) and 56.3 million overnight stays (+ 6%) in Croatia. Out of this, foreign tourists made 9.8 million arrivals (+ 6%) and 49.8 million overnight stays (+ 6%), with domestic visitors increase of 7% and overnight stays 6%.

- I am exceptionally satisfied with the tourism numbers so far, in July we realized a million overnight stays in a single day, and the data tell us that the guests in the destinations are staying longer and spending more. Although we are at the very heart of the tourist year, we are currently focusing on the off-season that we are also very much looking forward to. A campaign on eleven world markets, such as Germany, Great Britain, France or Spain, is underway to promote eno-gastronomy, nautical and cultural tourism and active holidays. We continue to promote Croatia through our celebrated football players through the online channels where we connect them with the destinations they come from. Visually and communicatively we joined Slavonski Brod and Mario Mandžukić, Donji Miholjac and Domagoj Vida, Zadar and Luka Modrić, Omiš and Ivan Perišić, Imotski and Ante Rebić, Karlovac and Dejan Lovren, etc. - said the director of the Croatian Tourist Board Kristjan Staničić.

Minister of Tourism Gari Cappelli emphasized the importance of positioning Croatia as a year-round destination. -We are building the image of a quality all-year destination, and this year's tourism traffic results show that, as well as realized tourism revenues, which are 14 percent higher in the first three months compared to the same period last year. We are pushing up the tourist demand with new emerging markets such as China, Japan and Korea, and it is a pleasure to note that in this period, over the past two years, we recorded a growth of more than 50 percent of the tourist turnover from the distant markets. Our desire to continue further projects is to stimulate the growth of tourist traffic outside the summer months, which will ultimately contribute to increased income, employment opportunities for a longer period and, in addition to tourism, to boost the economic growth of the entire destinations - said Minister Cappelli.

During the first seven months most of the overnight stays were realized in Istria (15.6 million), while in the Split-Dalmatia County there were 10.5 million overnight stays and 10 million overnight stays were realized in Kvarner. Next on the list is the Zadar County with 7.5 million overnight stays and the Dubrovnik-Neretva County with 4.7 million. Šibenik-Knin County had 3.7 million overnight stays, in Lika-Senj there were 1.7 million, while 1.4 million overnight stays were realized in Zagreb. On the continent, not including Zagreb, there were 597,000 arrivals (+ 9%) and 1.2 million overnight stays (+ 7%), while most of the overnight stays were realized in Karlovac (295,000), Krapina-Zagorje (195,000), Osijek -Baranja (108,000), Međimurje (106,000) and Zagreb County (105,000).

At the national level during the first seven months, most of the overnight stays came from the markets of Germany (10.5 million), Slovenia (6.1 million), Austria (4.3 million), Poland (3.5 million) and the Czech Republic (3.2 million), and by looking at the segment of accommodation, most of the overnight stays were realized in households (19.6 million), hotels (14 million) and camps (10.4 million). Top destinations in the first seven months according to the criteria of realized overnight stays are Dubrovnik, Rovinj, Poreč, Split and Medulin.

In July two percent more overnight stays


In July, there were 4.6 million arrivals and 31 million overnight stays in Croatia, which, compared to July 2017, represents an increase of two percent in overnight stays. In July most of the overnight stays were realized in Istria (8.1 million), Split-Dalmatia County (6 million) and Kvarner (5.8 million). Next is Zadar County with 4.9 million overnight stays, Šibenik-Knin with 2.3 million, Dubrovnik-Neretva with 2.1 million overnight stays, Lika-Senj with 1.1 million overnight stays and Zagreb with 288,000 overnight stays. On the continent, there were 145,000 arrivals and 290,000 overnight stays in July, of which most of the overnight stays were realized in Karlovac (122,000), Krapina-Zagorje (36,000), Zagreb (25,000), Međimurje (24,000) and Osijek-Baranja County (17,000).

The Voice of Dubrovnik


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